Search engine optimization, or SEO as it is popularly known, is the process of improving a website’s visibility and ranking in the results pages of Google, Yahoo, MSN and other search engines. A local business can benefit from SEO to improve the amount of traffic directed to their websites. A small business does not have the capital or time to have a professional firm to do their SEO for them. Some local businesses are aware that their web pages are not listed with the main search engines. Other local businesses are not aware that their local citations are not included in the search results pages.
It is possible for a local business to benefit from both factors; they can rank higher in the search results for their local citations and be listed in the first page of Google local listings. Google includes the main keywords of a search result in its first page results. The first page of Google results for a local category includes listings for businesses within that category. Therefore, if a search keyword is entered into the Google search box, the first result displayed will be those that are listed in Google’s local category. The second result will be links to web pages for the first and the third result will be the web pages for the top ranking sites in the respective category. These web results are called the Google organic listing.
Citations are the information provided by the website owners about a business. A website can have one or more citations, which provide valuable information about the owner, business, product or service offered. Citations are important to SEO and can increase a sites ranking. The content on the site needs to be relevant to the query that is entered into Google’s search box. Citations can come from articles, press releases, blogs, news letters and newsletters, business listings and customer testimonials.
Once you understand how Google works and what is involved in SEO and local citations, you need to decide what resources are necessary to complete your SEO strategy. You should first look at your business data to determine which keywords are targeted to your geographic area. If you have the information for each keyword, you should be able to write an article or several articles that target these keywords. For example, if you only target the keywords of a specific city such as New York, you should write several articles using these cities as the main topic. This will produce more local citations for your websites.
In addition to writing articles, you may want to use the data aggregators that are available on the internet. These tools are great for pulling relevant information from all of the different websites. They will pull all of the data and will provide a nice graphical overview of your local businesses. When you use these data aggregators, you will be able to determine exactly which citations are useful for your marketing efforts.
In order to be successful with your local new strategy, you must make sure that you have the best possible links to your websites. The process of actually getting the links is called link building, and this is what is necessary to achieve rankings with Google, Bing and all of the other search engines. The process of ranking higher is made even more difficult when you only have one or two high quality anchor texts that are relevant to the content on your website.
When you take all of the above into consideration, it becomes clear that a great part of your local SEO strategy involves links to your sites from other websites. One of the most popular ways to do this is through local directory listings. In particular, when you submit your site to a local directory, you should make sure that the directory has a good reputation among its users. If the directory contains many low-quality submissions, it will not only harm your local SEO rankings, but it may also damage the reputation of your company.
The right tools for submitting to the right directories can help you achieve the best rankings with Google and other search engines. Many companies try to save money by submitting to low quality directories that don’t pay much attention to their clients’ needs. In fact, some directories are designed so poorly that they send a lot of worthless traffic to websites. By submitting your site to a directory that is well-known and receives plenty of traffic, you can greatly improve your chances of receiving organic local citations. You can also help to improve the rankings of your business listings by submitting your site to the right tools.